Design Marketing helped trim one of the biggest trees there is: the United States Capitol Christmas Tree. Every year a different state is selected to provide a tree for the West Front of the Capitol Building in Washington D.C. Montana provided this tree in 2008. Coordinated through a team that included the Montana Forest Service, local business leaders and nonprofit organizations, the state was charged with providing a tree and handmade ornaments as well as helping to run a promotional campaign to celebrate Montana’s selection and its natural resources
K Design Marketing provided not only the logo design for the campaign, but a range of products featuring the Capitol Christmas Tree logo, including 5,000 glass ball ornaments, several hundred 16 oz. coffee mugs and 2,500 lapel pins in the shape of Montana featuring the slogan, “Sharing Montana’s Treasures.” Other products included apparel items, a blanket, special label bags of coffee, travel mugs and non-woven bags.
The Capitol Christmas Tree effort included a tree-cutting ceremony (where the turnout was so huge that people were turned away) and tour stops with the tree throughout Montana before it made its way to Washington D.C. where it was displayed for an entire month. The promotional products were sold and given away at every stop, so individuals could have a keepsake to remember the honor. The bookmarks were the biggest hit commemorating the tree cutting. Over 6,000 were given away.
Having an appealing trade show booth is critical
to the success of any trade show event.
Let’s take a booth that has low-res images on their banner, graphics in the display that don’t represent what the company does, cluttered booth area with too many different message’s conveying to the attendee and a person that doesn’t want to be there. This is not something you want representing your company and bad for business.
Now let’s take a booth that has high-res images on all their quality products and handouts, graphics on the booth display that represent what the company does, a booth area that is open and inviting to make it easier for attendees to come to you. Prospects are greeted by a person with a smile that is there to serve them and find out how or if they attendee would benefit by using the companies products or services.
What would you prefer as a attendee? Focus on making it easier for customers to buy from the company!
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